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About Us Purple coloured arrows pointing left side.

ZucoraHome is Canada's Smarter Living Company. With approximately two million plan holders, ZucoraHome has been helping Canadians for more than 40 years by safeguarding their household budgets with product protection plans and Smarter Living repair and replacement service programs.

What we do

Our services include coverage for furnishings, major appliances, and home systems. We work in collaboration with our national network of leading home furnishing retailers, technicians and service professionals.


Our team of multilingual customer solutions agents provide 24/7 online and telephone support for customers needing service. We administer thousands of service requests monthly.


From our logistics centre in London, Ontario, we manufacture and distribute an assortment of Smart Home health and wellness products. This includes PureCare premium bedding essentials, furniture care products, and household cleaning solutions from our environmentally-sensitive ZU Collection.

What we believe

Rooted in our business philosophy is our goal is to create a world of happy homes, healthy families, and intelligent lifestyles. This extends to how we source our products, our culture, and how we deliver on our values of People, Service, Possibility, Family, and Legacy. This mission inspires us in good times and strengthens our resolve in challenging times.


Our organizational culture is reflected in our richly diverse teams. It is this diversity that gives our team strength, and we leverage that strength to deliver consistent customer experiences.

We're proud to be

  • Canada's Most Admired Corporate Culture 2020 nominee
  • London Chamber of Commerce 2020 Large Business of the Year finalist
  • London's Best Places to Work 2019 recipient
  • Maintaining an A+ BBB Rating and hundreds of 5-Star Google Reviews
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Our Values

People joining together in a circle.
People

We build leaders of teams and teams of leaders.

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Service

Looking after our customers is the most important thing we do.

Key to unlocking possibilities.
Possibility

We don't believe in giving up.

A family with a small child.
Family

Business isn't just about numbers—it's really about people.

Hand being raised towards a light representing legacy.
Legacy

We are building a better tomorrow.

We build leaders of teams and teams of leaders.

Our commitments section with pictures and information.

Our Commitments

Rainbow Initiative by ZucoraHome logo.

Our Rainbow Initiative helps to establish a business environment that combines social progress with business success and guides our commitment to social responsibility.